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U MN China Center Presents Webinar on Chinese Social Media
October 13 @ 4:00 pm - 5:00 pmFree
What You Don’t Know About Chinese Social Media
Wednesday, October 13 4:00–5:00 p.m. CDT
The social media market in China has been developing rapidly in the past decade. As of June 2021, internet users in China have surpassed 1 billion. What are some of the unique user behaviors on Chinese social media? What has been triggered between customers and businesses on the new social media platforms? And how does that impact higher education’s branding and recruiting efforts in China? This webinar will provide insight into the Chinese social media landscape, highlight major trends in the Chinese social media market, and exemplify how they would
affect U.S. higher education operations in China.
Register at z.umn.edu/china-social:
About the Speaker
Fran Fangyuan Liu became director of the University of Minnesota China Office in September 2019. Fran holds a bachelor’s degree from the University of Minnesota Twin Cities and earned her master’s degree in business from the University of Washington’s Foster School of Business. After graduating from UMN, Fran served as executive president
of the University’s alumni chapter in Beijing and hosted
more than 20 alumni events each year. In the professional world, Fran has extensive experience in integrated marketing and business development experience, from start-ups to Fortune 500s. Fran is a passionate and innovative problem- solver who grew business revenue by 400% in one of her entrepreneurial experiences.